

(Chapter 9 looks at how to set your own 10X goals.) Take 10X Action Remember, if you undertake any task with a mindset that limits the outcome, you’ll limit your efforts to achieve it. Don’t do what other people or companies do-instead, be willing to do whatever they won’t do, even to the point of seeming unreasonable. This mentality isn’t about controlling others, it’s about setting a standard others measure themselves against. If you want to succeed in a big way, you need to adopt a domination mindset. Instead, they aim to totally dominate the area or market they’re operating in, and they’ll take extreme action to do so. People who are engaged in 10X-level thinking-that is, extraordinarily successful people-don’t aim just at achieving an ambitious goal, for instance, running a successful business. What is the 10X Rule? It means you must set goals that are 10 times what you think you want. You’ll have expended energy for no payoff-only 10X goals deliver a big payoff.Įxtraordinary or 10X goals are, by definition, bigger than what most people can imagine and achieve.įurther, if you’re not working toward your own big goals and dreams, someone else will likely use you to accomplish theirs. Becoming good (or good enough) at your job won’t sustain you when the market demands excellence. If you exercise only once a week, you’ll get sore muscles but no significant improvement. If you spend your life making only enough money, you’re likely to end up with less than enough when something unexpected happens. Here’s how average goals tend to work out.

(Chapter 8 looks more closely at the trap of aiming to be average.) As a result, you’ll put in a limited amount of effort, get little in return, and won’t keep it very long. When you aim for only “enough” to be comfortable, you’re limiting yourself to being happy with just a little success. For example, if you originally set a goal of making $100,000, then boosted it to a 10X goal of $1 million, wouldn’t you rather come up short on the $1 million goal? However, you’ve probably been disappointed more often in the past by setting goals that are too low rather than too high-because when you set low targets and hit them, you know it’s not much of an achievement and you feel dissatisfied.īut if you set a huge (10X) goal and come up short, you’ll still achieve more than you would have in hitting a lesser goal. Or, we’re told that if our expectations are too high, we’ll end up unhappy. We’re told that if we set unrealistic goals, we’ll just fall short and get discouraged that we should be happy with “enough” to live comfortably. Our goals are based on beliefs drummed into us by others, who define what constitutes “enough” or what’s realistic. So, what is the 10X rule? The 10X Rule is about radically changing your thinking by setting 10X goals, then acting at a 10X level to achieve them. You’re where you are now because of the way you’re thinking and acting-whether you want to find a job, lose weight, find a partner, or increase your income or savings. Regardless of how you define success, to reach the next level, you need to think and act differently. They want more in their career, finances, health, relationships, or some other area. Keep reading for the answer to the following question: what is the 10X rule? What Is the 10X Rule?įew people have what they think of as success. So, what is the 10X rule? The rule is: set goals that are ten times higher and put in effort that is ten times greater to accomplish results that are ten times better.

Grant Cardone describes extraordinary success and how to achieve it in his book The 10X Rule. What is the 10X rule? How does Grant Cardone describe the 10X rule in his book named after the rule?
THE 10X RULE TRIAL
Like this article? Sign up for a free trial here. Shortform has the world's best summaries and analyses of books you should be reading. This article is an excerpt from the Shortform book guide to "The 10X Rule" by Grant Cardone.
